Exciting news – this year at SXSW the SXSWXDC Super Hero Lair will feature exclusive beer tastings from none other than The Family Business! The event itself runs from March 9-18 and below is some information from Bleeding Cool on what visitors can expect;
Oswald’s (with Free Beer): The bar and nightclub featured on WBTV’s Gotham (Thursdays at 8/7c on FOX)is owned and operated by Oswald Cobblepot aka The Penguin. From 6:00–10:00 p.m. nightly, Oswald’s will be offering free beer tastings directly from local Austin brewery Family Business Beer Company, which was recently opened by Supernatural star — and local resident — Jensen Ackles.
As of yet we have no news on whether Jensen or any members of the brewery will be attending at any time.
Over the weekend Jensen, alongside wife Danneel took part in interviews and press held at their brewery The Family Business, which will be officially opening to the public this Wednesday. Press who got to visit and carry out interviews have been sharing articles and photos of their time; I have uploaded some new photos to the gallery and you can watch an interview which Jensen and Danneel did for Fox7Austin’s Good News segment.
The above video interview was shared by Fox7Austin.
Another great interview was carried out by KXAN where they talked with all members of the brewery (Jensen, Danneel Ackles, Gino Graul and Nate Seales) as well as sharing great photos of the inside of the brewery which you can view by visiting their full article.
When Ackles started homebrewing with his brother-in-law Gino Graul in Los Angeles, it was just a hobby.
“We would go in the backyard and tried to brew our own beer. It was horrible,” says Ackles with a chuckle. “Our friends were very kind and said that it wasn’t.”
Fast forward several years and the idea of starting a craft brewery became a reality when Ackles and his wife decided to move back to Texas after having their first child. Ackles, who is originally from North Texas, and Danneel Ackles, who is from Louisiana, always enjoyed visiting friends in Austin.
The first few days of the new year have been very exciting for the Ackles! This week several press and magazines etc. got the opportunity to visit The Family Business Brewery in Austin to hear more about the venture. Several press outlets shared photos and sneak-peaks from their visit with articles etc. promised to be shared soon – here are some excerpts from an article shared by Austin360 who were at the event;
He and Danneel, also an important figure at the brewery, moved to Austin from Los Angeles because they wanted to be closer to family — the Graul parents live nearby. And from the start, the brewery has been a family affair. That’s where the name came from, though it had originally been a placeholder for something else, Ackles said.
“We racked our brains for close to two years because everyone emphasizes how important the name is to the success of the brewery,” he said. “Andwe just kept calling it the family business because family was pretty much all that was involved with it. But at one point, we said, ‘What if we just call it that?’
“We want people to appreciate the quality, appreciate the experience,” he said. Danneel “and I have always loved entertaining people at our home, and this is kind of an extension of that. This gives an opportunity to do something we’re passionate about and be part of an industry we are really proud of.”
Today Jensen and Danneel took part in a Facebook Live with Fox7Austin which you can view here. They shared that the brewery will be officially opening on Wednesday 10th of January 2018 (due to work commitments Jensen will not be in attendance).
Several photos from the day have now been added to the gallery as well as a photo from last night when a preview opening for family and friends was also held.
Exciting times for The Family Business Beer Company as they launch their website! The site promtes the opening of the brewery as Fall 2017 so we can expect it to launch sometime soon in these coming months! While you are waiting you can browse the website reading about the various beers they will be serving and definately check out the We Are Family section, sharing funny photos and bios on all the team!
There is no denying that the fundraising efforts from Jensen/Danneel/The Family Business Beer Company have been amazing – at the time of this post over $225,000 has been raised on the crowdrise page, with Jensen and Danneel pledging a direct donation to Random Acts of $50,000. This is going to be an immense help to all of the chosen charities who will be benefiting from the fundraising, which you can read about, under the read more here.
But first, check out these thank you video’s that were posted by Jensen on his Instagram and also one shared by Danneel featuring JJ, Zeppelin and Arrow.